Mengenang Windows Phone, Penantang Android yang Keren Tapi Gagal

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Mengenang Windows Phone, Penantang Android yang Keren Tapi Gagal

Pool - detikInet
Rabu, 02 Jun 2021 18:44 WIB

Jakarta - Windows Phone dulu diciptakan Microsoft dengan harapan dapat menantang Android. Keren tapi sayang, berujung kegagalan.

NEW YORK, NY - APRIL 06:  General view of atmosphere as Times Square was brought to a standstill on April 6, 2012 as Nicki Minaj teamed up with Nokia to perform live for the launch of the Nokia Lumia 900 with Windows Phone in North America, in New York City.
Tens of thousands of people watched Nicki perform a medley of her hits before a prominent Times Square building was turned into a living, breathing entity in time to the unique Nokia Lumia 900 remix of her hit single ‘Starships’. The building appeared to fill with water before a 60ft waterfall was seen to cascade down the side of the building. The reaction of the crowd was shown on nine massive electronic screens around the famous square making it one of the biggest LED displays ever seen and will be used in the video of Nicki’s new Nokia Lumia 900 remix of ‘Starships’.
The singer said: “When Nokia came to me with the idea to make a building come alive and to perform in Times Square in front of my fans to celebrate the launch of the Nokia Lumia 900 there was only ever one answer. To see the idea on paper was amazing but to see it for real blew me away. It brought Times Square to a standstill. The absolute bonus for me is that my fans, who have been so loyal to me, are now part of the video for the Starships Nokia remix. Performing in my home town of NYC the same week as the release of my new album, Pink Friday: Roman Reloaded is amazing and it really is a dream come true.” 
The Nokia Lumia 900 will be available in unique and eye-catching cyan blue and a matte black with a new high-gloss white version on sale later this month. To watch more of the amazing event go to www.facebook.com/nokiaus  (Photo by Thos Robinson/Getty Images for Nokia)

Mantan CEO Microsoft Steve Ballmer memamerkan smarpthone Nokia Lumia 920 saat peluncuran Windows Phone 8 di San Fransisco pada tahun 2012 silam. Nokia memang pendukung terkuat Windows Phone dan mengadopsinya sejak tahun 2011. (Foto: GettyImages)

Windows Phone

Windows Phone adalah penerus Windows Mobile dengan antarmuka yang sama sekali baru serta pengoperasiannya lebih mudah, dimaksimalkan untuk layar sentuh. Pertama kali OS ini diumumkan adalah pada Februari 2010 dengan versi awalnya Windows Phone 7. (Foto: GettyImages)

windows phone detikinet

User interface Windows Phone berupa kotak-kotak yang berbeda baik dari Android maupun iOS. Perbedaan itu diharapkan membuat Windows Phone dapat bersaing, apalagi dengan dukungan Nokia. OS ini juga terbilang lancar pengoperasinannya dan nyaman digunakan. Foto: GettyImages

windows phone detikinet

Nokia memutuskan memakai Windows Phone pada tahun 2011 berdasarkan keputusan CEO Stephen Elop karena OS Symbian yang mereka andalkan makin meredup pamornya di tengah serbuan ponsel Android serta tentu saja iPhone. Foto: GettyImages

NEW YORK, NY - OCTOBER 06:  A new phone titled the Microsfot Lumia 950 sit on display at a media event for new Microsoft products on October 6, 2015 in New York City. Microsoft also unveiled a virtual reality head set titled the HoloLens, a tablet titled the Surface Pro 4, a laptop titled the Surface Book and a biometrics wristband titled the Band 2.  (Photo by Andrew Burton/Getty Images)

Berbagai kemampuan tinggi coba disematkan Nokia di ponsel Windoes Phone produksinya. Di antaranya kemampuan kamera berkualitas hebat dengan lensa Carl Zeiss. Foto: GettyImages

LAS VEGAS, NV - JANUARY 10:  The Nokia Lumia 900 Windows Phone is displayed at the 2012 International Consumer Electronics Show at the Las Vegas Convention Center January 10, 2012 in Las Vegas, Nevada. CES, the worlds largest annual consumer technology trade show, runs through January 13 and is expected to feature 2,700 exhibitors showing off their latest products and services to about 140,000 attendees.  (Photo by Kevork Djansezian/Getty Images)

Namun demikian, adopsi Windows Phone oleh Nokia tak pernah berujung pada kesuksesan. Konsumen terus saja lebih memilih Android atau iOS terutama karena lebih banyak didukung aplikasi serta lebih populer, didukung pula oleh banyak vendor. Foto: GettyImages

windows phone detikinet

Joe Belfiore, Corporate Vice President & Manager Windows Phone pada tahun 2014 saat acara Microsoft Build developer conference. (Foto: GettyImages)

windows phone detikinet

Berbagai aplikasi khas dikembangkan Microsoft untuk Windows Phone. Seperti Zune untuk memutar musik. (Foto: GettyImages)

Spotify di Windows Phone

Penampakan aplikasi musik Spotify di Windows Phone. (Foto: Microsoft)

NEW YORK, NY - APRIL 06:  General view of atmosphere as Times Square was brought to a standstill on April 6, 2012 as Nicki Minaj teamed up with Nokia to perform live for the launch of the Nokia Lumia 900 with Windows Phone in North America, in New York City.
Tens of thousands of people watched Nicki perform a medley of her hits before a prominent Times Square building was turned into a living, breathing entity in time to the unique Nokia Lumia 900 remix of her hit single ‘Starships’. The building appeared to fill with water before a 60ft waterfall was seen to cascade down the side of the building. The reaction of the crowd was shown on nine massive electronic screens around the famous square making it one of the biggest LED displays ever seen and will be used in the video of Nicki’s new Nokia Lumia 900 remix of ‘Starships’.
The singer said: “When Nokia came to me with the idea to make a building come alive and to perform in Times Square in front of my fans to celebrate the launch of the Nokia Lumia 900 there was only ever one answer. To see the idea on paper was amazing but to see it for real blew me away. It brought Times Square to a standstill. The absolute bonus for me is that my fans, who have been so loyal to me, are now part of the video for the Starships Nokia remix. Performing in my home town of NYC the same week as the release of my new album, Pink Friday: Roman Reloaded is amazing and it really is a dream come true.” 
The Nokia Lumia 900 will be available in unique and eye-catching cyan blue and a matte black with a new high-gloss white version on sale later this month. To watch more of the amazing event go to www.facebook.com/nokiaus  (Photo by Thos Robinson/Getty Images for Nokia)

Tapi sekeras apapun Microsoft dan Nokia berusaha, Windows Phone tidak pernah dapat bersaing dengan ponsel Android atau iPhone yang sangat dominan. Foto: GettyImages

windows phone detikinet

Pada tahun 2013, Microsoft memutuskan mengakuisisi divisi ponsel Nokia untuk menambah amunisi agar Windows Phone lebih kuat posisinya. Foto: GettyImages

windows phone detikinet

Tapi akuisisi itu pun berujung pada kegagalan hingga divisi ponsel Nokia dilepas lagi oleh Microsoft. Sekarang Nokia kembali ke jagat ponsel tapi memakai Android dan diproduksi oleh startup anyar bernama HMD Global. Foto: GettyImages

windows phone detikinet

Promosi besar-besaran semacam ini tidak mampu menambah ketenaran Windows Phone. Pada tahun 2015, versi baru Windows 10 Mobile pun diluncurkan tapi tetap tidak dapat menarik pengguna. Foto: GettyImages

windows phone detikinet

Demikian juga menyewa brand ambassador papan atas, tidak berujung pada penjualan yang baik. Versi baru Windows Phone yakni Windows 10 Mobile pun akhirnya tidak dilanjutkan pengembangannya oleh Microsoft. Foto: GettyImages

Nokia Windows Phone

Windows 10 Mobile dijentikan pengembangannya pada tahun 2020 namun masih mendapat dukungan Microsoft. Baru pada Januari 2020, Windows 10 Mobile dinyatakan tamat riwayatnya. Foto: Getty Images

NEW YORK, NY - APRIL 06:  General view of atmosphere as Times Square was brought to a standstill on April 6, 2012 as Nicki Minaj teamed up with Nokia to perform live for the launch of the Nokia Lumia 900 with Windows Phone in North America, in New York City.
Tens of thousands of people watched Nicki perform a medley of her hits before a prominent Times Square building was turned into a living, breathing entity in time to the unique Nokia Lumia 900 remix of her hit single ‘Starships’. The building appeared to fill with water before a 60ft waterfall was seen to cascade down the side of the building. The reaction of the crowd was shown on nine massive electronic screens around the famous square making it one of the biggest LED displays ever seen and will be used in the video of Nicki’s new Nokia Lumia 900 remix of ‘Starships’.
The singer said: “When Nokia came to me with the idea to make a building come alive and to perform in Times Square in front of my fans to celebrate the launch of the Nokia Lumia 900 there was only ever one answer. To see the idea on paper was amazing but to see it for real blew me away. It brought Times Square to a standstill. The absolute bonus for me is that my fans, who have been so loyal to me, are now part of the video for the Starships Nokia remix. Performing in my home town of NYC the same week as the release of my new album, Pink Friday: Roman Reloaded is amazing and it really is a dream come true.” 
The Nokia Lumia 900 will be available in unique and eye-catching cyan blue and a matte black with a new high-gloss white version on sale later this month. To watch more of the amazing event go to www.facebook.com/nokiaus  (Photo by Thos Robinson/Getty Images for Nokia)
Windows Phone
windows phone detikinet
windows phone detikinet
NEW YORK, NY - OCTOBER 06:  A new phone titled the Microsfot Lumia 950 sit on display at a media event for new Microsoft products on October 6, 2015 in New York City. Microsoft also unveiled a virtual reality head set titled the HoloLens, a tablet titled the Surface Pro 4, a laptop titled the Surface Book and a biometrics wristband titled the Band 2.  (Photo by Andrew Burton/Getty Images)
LAS VEGAS, NV - JANUARY 10:  The Nokia Lumia 900 Windows Phone is displayed at the 2012 International Consumer Electronics Show at the Las Vegas Convention Center January 10, 2012 in Las Vegas, Nevada. CES, the worlds largest annual consumer technology trade show, runs through January 13 and is expected to feature 2,700 exhibitors showing off their latest products and services to about 140,000 attendees.  (Photo by Kevork Djansezian/Getty Images)
windows phone detikinet
windows phone detikinet
Spotify di Windows Phone
NEW YORK, NY - APRIL 06:  General view of atmosphere as Times Square was brought to a standstill on April 6, 2012 as Nicki Minaj teamed up with Nokia to perform live for the launch of the Nokia Lumia 900 with Windows Phone in North America, in New York City.
Tens of thousands of people watched Nicki perform a medley of her hits before a prominent Times Square building was turned into a living, breathing entity in time to the unique Nokia Lumia 900 remix of her hit single ‘Starships’. The building appeared to fill with water before a 60ft waterfall was seen to cascade down the side of the building. The reaction of the crowd was shown on nine massive electronic screens around the famous square making it one of the biggest LED displays ever seen and will be used in the video of Nicki’s new Nokia Lumia 900 remix of ‘Starships’.
The singer said: “When Nokia came to me with the idea to make a building come alive and to perform in Times Square in front of my fans to celebrate the launch of the Nokia Lumia 900 there was only ever one answer. To see the idea on paper was amazing but to see it for real blew me away. It brought Times Square to a standstill. The absolute bonus for me is that my fans, who have been so loyal to me, are now part of the video for the Starships Nokia remix. Performing in my home town of NYC the same week as the release of my new album, Pink Friday: Roman Reloaded is amazing and it really is a dream come true.” 
The Nokia Lumia 900 will be available in unique and eye-catching cyan blue and a matte black with a new high-gloss white version on sale later this month. To watch more of the amazing event go to www.facebook.com/nokiaus  (Photo by Thos Robinson/Getty Images for Nokia)
windows phone detikinet
windows phone detikinet
windows phone detikinet
windows phone detikinet
Nokia Windows Phone
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